Mid-size apparel broker

The situation

Before Atlas, this broker tracked production across three different systems: an Excel sheet for one big brand, a shared Google Doc for two mid-tier brands, and a homegrown PHP app for the rest. The principal spent two hours every Monday compiling a weekly status update by hand.

Each brand wanted a portal. None of them wanted to use the broker’s "ManufacturerCo Tracker" — they wanted something that felt like their own.

What we did

• Migrated the existing three trackers into a single Atlas tenant
• Stood up six branded portals — one per brand — each under the brand’s own domain
• Trained two of the broker’s team on the operator side over two afternoons
• Trained one champion at each customer over a 30-minute call

Atlas replaced 14 Outlook tabs and a shared spreadsheet. The portal piece is the hook for them — but the operator side is the hook for us.

The outcome

Six weeks after kickoff, every brand had a live portal under their own domain. The principal’s Monday status compilation went from two hours to fifteen minutes (export from Atlas, paste into the email template). Status pings from buyers dropped roughly 80% — they self-serve now.

The broker won two new brand customers in the following quarter, citing the branded portal as a differentiator on the sales pitch.